Advertising novelty



Jan. 15, 1929. R LE G. TAYLOR 1,699,383

ADVERTISING NOVELQY Filed Oct. 20, 1925 2 Sheets-Sheet 1 imit-( I h i15:". I

PULLF INVENTOR wiTNEssEs M ATTORNEYS Jan.- 15, 1929. 1,699,383

R. LE G. TAYLOR ADVERTI S ING NOVELTY Filed Oct. 20, 1926 2 Sheets-Sheet2 INVENTOR jfbzdm Z 1217/02 WITNESSES 2/ M ATTORNEYS 6 Patented Jan.15-, 1929.

pairs STATES PAr NT rric.

ADVERTISING NOVELTY.

Application filed October 20, 1926. Serial No. 142,940.

This invention relates to advertising devices and has particularreference to an advertising novelty which includes telescopirallyslidable elements upon which representative figures or scenes areprinted together with advertising matter, the outermost elemerit havingan opening and the innermost element being shiftable with respect to theoutermost element to expose through the opening a scene or figuresimultaneously with the projection and display beyond the ends ofportions of said innermost element.

The invention furthermore aims to provide an advertising novelty whichis extremely simple in its construction, inexpensive to manufacture, andwhich is highly attractive and efficient in its purpose.

lith the above recited and other objects in eference is had to thefollowing specification and accompanying drawings in which there isexhibited one example or embodiment of the invention which is in no wayintended s a limitation upon the scope of the apended claim as it is tobe clearly understood tinting the inner element shifted to one positionFi 2 is a similar view illustrating the innor element shifted to theother position;

. P; is an edge view;

4 is a cross-sectional view;

5 is a plan view of the blank of the lenient and Fig, is a similar viewof the blank of the inner element Referring to the drawings bycharacters of reference, the outer section or element which 's cut,stamped or formed of a Hat sheet of stock, is scored longitudinally at10 and. 11 to lcfine a front wall 12 between the score lines i section13 is slit at 15 to receive a locking tongue 16 formed at the outer freeedge of the rear wall section 14 so that the body or outer section ismaintained in a flat folded tubular form. The front wall is formed witha window opening 17 intermediate its length and the blank is providedalong one of the score lines with a slit 18.

The inner section 19 which is constructed from a length of material cut,stamped, or otherwise formed from a suitable stock, is of a width tosnugly fit within the body or other section and is of a length exceedingthe length of the body so as to provide projeetable ends 20 and 21. Theface of the inner section 19 affords vertically spaced areas which areprinted or otherwise inscribed with scenes or figures 22 and 23, whilethe end 20 is formed and printed to represent a scene or figure, and theend 21 presents an area when exposed upon which suitable advertisingmatter may be printed. The inner section 19 is formed on one of its sideedges with a laterally projecting abutment lug 24: engaged in the slit18 and coacting with the opposite ends thereof to limit the operativelongitudinal sliding or shifting movement of the inner and outersections and to insure the proper registration of the areas 22 and 23with the window opening 17. In order to facilitate the grasping of theunder port-ion 21 for the purpose of shifting the inner section. 19, thelower edge of both the front and rear walls are notched at 25 to exposea suflicient portion of the end 21 to be grasped between the thumb andforefinger. In practice the outer face of the front wall, the end 20 andthe areas 22 and 23 may be suitably decorated by printing, embossing orthe like, to represent various figures, scenes, etc.

What is claimed is:

A novelty advertising device including a flat folded tubular body openat its opposite ends said body having an opening through one face and aslit coincident with the line of folding of one edge, a member arrangedwithin said body for sliding movement, having one end normallyprojecting from one end of the body, said member having a pair oflongitudinally spaced areas adapted upon shifting of the member inopposite directions to be respectively displayed through the openingcoincident with the projection of the ends of the member from the body,and an abutment lug projecting laterally from one edge of said memberengaging in the slit for limited relative movement of the member andbody and coacting with. the opposite ends of the slit to properlyregister the areas with said opening.

REUBEN LE GRAND TAYLOR.

